A surprising determine replaces Apple on the prime of the wrist-worn wearables market

Apple is not the world’s prime wrist-worn wearables mannequin

For a really very long time Apple has been the very best mannequin of wrist-worn wearable models primarily based totally on shipments. Now, in accordance with IDC, Apple has been modified on the prime of IDC’s Worldwide Wearables Quarterly Tracker by a company it’s possible you’ll be shocked to see as main. This surprising agency delivered 23.6 million wrist-worn wearable objects all through the primary three quarters of 2024 for a surprising 44.2% year-over-year purchase.

A surprising determine replaces Apple on the prime of the wrist-worn wearables market

Huawei has modified Apple as a result of the world’s prime mannequin of wrist-worn wearables

What makes the world’s essential wrist-worn wearables mannequin such a stunner is that this agency has been severely sanctioned by the U.S. Actually, we’re talking about Huawei. The company’s sturdy smartwatch lineup helped it produce a strong year-over-year purchase in shipments all through 2024’s first three quarters. Add that to Apple’s 12.8% decline in shipments over the first three quarters of this 12 months and Huawei comes out on prime by transport 1.1 million further wrist-worn wearable objects than the 22.5 million that Apple delivered all through the year-to-date

In third place for the first three quarters of 2025 was Xiaomi due to the Xiaomi Band 9. The band had numerous upgrades this 12 months along with the event of the show display’s brightness. Completely different upgrades had been seen inside the functionality of the band’s battery functionality, and the addition of additional sports activities actions effectively being capabilities. The company shipped 20.5 million wrist-worn wearable objects all through the primary three quarters of 2024 up 26.5% from the first three quarters of ultimate 12 months.

China continues to be a very powerful market for wrist-worn wearables

Samsung shipped 11.5 million watches all through quarters one by means of three this 12 months. That was up 24.3% on an annual basis and the model new Galaxy Watch Extraordinarily offers the company a high-end model to compete with the Apple Watch Extraordinarily 2. In fifth place was BBK which produces principally kids’ watches in China, a definite phase the place it is main. All through the primary, second, and third quarters of this 12 months, BBK delivered 7.8 million watches. That was a 25.9% year-over-year purchase.

Basic, for the first three quarters of 2024, 139 million wrist-worn wearables have been shipped. That may very well be a 1% or 1.5 million unit drop as compared with the first three quarters of 2023. By the best way through which, Huawei had the primary 16.9% market share for quarters one by means of three this 12 months in distinction with 16.2% for Apple and 14.7% for Xiaomi.

China stays a very powerful market for wrist-worn wearables as 45.8 million objects shipped all through the primary three quarters of the 12 months, a healthful 20.1% year-over-year improve. The models included inside the Wearables Quarterly Tracker included smartwatches and wristband merchandise. An occasion of the latter may be the Xiaomi Band 9.